Aristocrat Luggage

AGENCY - IBS

 

Aristocrat is one of India's oldest utility luggage brands. However, with the luggage category getting increasingly lifestyle oriented, the brand had lost its appeal among all segments. The journey towards breathing new life into brand Aristocrat began with creating a modernised brand identity including a new logo with edgy custom typography. This was followed by a complete visual overhaul of the brand across all consumer touch points.

Here's how brand Aristocrat rose from being old baggage to trendy luggage!

+ BACKPACK CATALOG

Aristocrat Luggage Catalog
Aristocrat Luggage Catalog

Aristocrat Luggage Catalog
Aristocrat Luggage Catalog

Aristocrat Luggage Catalog
Aristocrat Luggage Catalog

Aristocrat Luggage Catalog
Aristocrat Luggage Catalog

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Aristocrat Backpack Catalog
Aristocrat Backpack Catalog

Aristocrat Backpack Catalog
Aristocrat Backpack Catalog

Aristocrat Backpack Catalog
Aristocrat Backpack Catalog

Aristocrat Backpack Catalog
Aristocrat Backpack Catalog

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