AGENCY - IBS
Aristocrat is one of India's oldest utility luggage brands. However, with the luggage category getting increasingly lifestyle oriented, the brand had lost its appeal among all segments. The journey towards breathing new life into brand Aristocrat began with creating a modernised brand identity including a new logo with edgy custom typography. This was followed by a complete visual overhaul of the brand across all consumer touch points.
Here's how brand Aristocrat rose from being old baggage to trendy luggage!