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Aristocrat Luggage - Digital launch

AGENCY - IBS

Background: Aristocrat had a mission to go from a utility brand to a lifestyle accessory. In a country where cricket is religion, they got two of the world's most prolific cricketers to be the brand evangelists.

Task: Making the youth believe in Aristocrat's best in category benefits still proved to be a challenge. 

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Idea: On Air With Aristocrat - A programmatic direct response campaign powered by artificial intelligence.

Users share their packing problems and get an instant personalised video from our brand ambassadors providing a solution.

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