Aristocrat Luggage - Digital launch
AGENCY - IBS
Background: Aristocrat had a mission to go from a utility brand to a lifestyle accessory. In a country where cricket is religion, they got two of the world's most prolific cricketers to be the brand evangelists.
Task: Making the youth believe in Aristocrat's best in category benefits still proved to be a challenge.
Idea: On Air With Aristocrat - A programmatic direct response campaign powered by artificial intelligence.
Users share their packing problems and get an instant personalised video from our brand ambassadors providing a solution.