Design Temple Rebranding

The boss at Design Temple wanted to overhaul the logo of the studio. She was also clear that she did not want a complete departure from the old logo. We tried many different approaches before we finalized on the final logo and the stationery. One of the approaches was to try and incorporate devnagri characters into the logo to give it an Indian flavour, as all the work done by the studio is deeply rooted in an Indian sensibility. Since Design Temple describes itself as an "Urban Indian Think-tank" , I decided to create a visual pun out of it and illustrate a "thinking tank". The illustration denotes the values that the company endorses.