Agency Pitch- IBS
Background: The Kwid is a fantastic little car from the Renault stable. It's built ground up in India for Indian roads. It has 98% localisation in the manufacturing of parts and technology. It's a car aimed squarely at the youth. And the millennial today is no longer a one dimensional person, they have multiple facets to their personality.
Task: Appeal to the youth while celebrating the car’s indigenous genesis.
A car for the & Generation