Standard Chartered Mumbai Marathon 2017
AGENCY - IBS
WEBSITE - www.onestepcloser.co.in
Background: In the 14th edition of the Mumbai Marathon, Standard Chartered wanted to reimagine their role not just as a title sponsor but connect with the audience in a way that had a life beyond the race.
Insight: Every race begins with that first step. While the marathon is about moving towards the finishing line, we decided to make it about individual beginnings. When it comes to chasing their dreams, people are often afraid to take that first step.
Idea: #OneStepCloser
+ BRAND IDENTITY
SCMM 17
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