Standard Chartered Mumbai Marathon 2017
AGENCY - IBS
Background: In the 14th edition of the Mumbai Marathon, Standard Chartered wanted to reimagine their role not just as a title sponsor but connect with the audience in a way that had a life beyond the race.
Insight: Every race begins with that first step. While the marathon is about moving towards the finishing line, we decided to make it about individual beginnings. When it comes to chasing their dreams, people are often afraid to take that first step.
+ BRAND IDENTITY
CALL TO ACTION
ONE STEP CLOSER BANNERS
ILLUSTRATIONS FOR MICROSITE
The Illustrations for the microsite were inspired by the four milestones covered in the course of the campaign. Every illustration features an iconic landmark from Mumbai to represent pride in Asia’s largest race held in Mumbai.