Make My Trip - Ghoom Ke Dekho
AGENCY - IBS
Background - In the competitive world of destination marketing, travel companies often struggle to build differentiation. Make My Trip was one of the earliest companies in India to offer extensive travel packages to unexplored destinations like Bhutan.
Task: How can we build excitement around a destination which few know about and for which not enough content is available online?
Idea: Ghoom Ke Dekho – Asia’s first 360-degree travel content.
Virtually transport people to Bhutan in panaromic 360 degrees and give them a taste of the wonders that await them.